When I think about the word barakah, I’m reminded of how gentle yet powerful it is. Barakah isn’t something you can see or touch. It’s not measured in money, looks, or even time. It’s that unseen blessing from Allah that turns the ordinary into something extraordinary. It makes small things enough, and it makes love last long after the excitement fades.

In today’s world, we talk so much about chemistry, about spark, attraction, vibes. We’ve made those things the measure of connection. But chemistry is easy. It’s instant, it’s emotional, it’s exciting, and yet it can disappear just as quickly as it arrived. Barakah, on the other hand, grows quietly. It’s built on sincerity, patience, and good intention.  doesn’t shout. It settles. When a marriage has barakah, everything feels lighter. The couple may face challenges, but they face them with calmness. They may not have everything they want, but they have enough. They may not always understand each other perfectly, but they always return to kindness. That’s what barakah does, it brings peace where logic alone cannot.

I see so many Muslim singles today searching for love, and I understand why chemistry is so tempting to prioritise. We live in a world that teaches us to chase feelings, to look for that instant connection. But feelings change. The spark can fade. What truly holds two people together is not how they make each other feel in the beginning, but how they treat each other when it’s no longer easy.

Barakah is born from intention. When two people come together for the sake of Allah, with honesty and respect, their marriage carries a kind of blessing that no amount of effort can replace. It’s not about perfection, it’s about purpose.

That’s why at Personal Match UK, we remind our clients to look beyond surface-level attraction. Yes, compatibility matters, and yes, physical attraction plays a role, but it’s the shared values, the commitment to faith, and the purity of intention that build a lasting foundation. We encourage every introduction to begin with niyyah, a conscious intention that this search, this connection, this journey is for Allah’s sake.

Over the years, I’ve seen couples who were complete opposites flourish because they had barakah between them. And I’ve seen couples who seemed “perfect” on paper struggle because they built their connection on chemistry alone. That’s when you realise that barakah is the quiet miracle that makes everything else fall into place.The Prophet SAW taught us that when a man marries a woman for her deen, and a woman marries a man for his deen, Allah places blessings in their union. It’s not a promise of a life without challenges, but of a life where the challenges bring you closer to Him, and to each other.

Barakah is when you still smile at each other after an argument. When you forgive even when you’re right. When your home feels peaceful even in silence. When your rizq seems to stretch, your time feels sufficient, and your hearts stay soft. That’s what we want for every couple at Personal Match UK, not just connection, but contentment. Not just spark, but serenity. A marriage that’s not only about finding love, but about finding peace through love.

So as you search for your spouse, don’t just ask, “Do we have chemistry?” Ask, “Will we have barakah?” Because chemistry might bring two people together, but barakah keeps them together, with warmth, patience, and grace. And that’s what I’ll be exploring even more in my upcoming book, how faith transforms love, how sincerity sustains it, and how barakah turns it into something sacred. Because love without barakah is fleeting, but love blessed by Allah becomes timeless.